Kyle Wachtel

Commercial & Marketing Executive | Gaming, Sports, & Entertainment

After more than a decade scaling FanDuel and BetMGM into industry-leading brands, I reunited with FanDuel's original founder to launch BetHog as CMO — building the marketing function from scratch, overseeing all commercial activity, and leading the business to a successful Series A. I'm now looking for my next challenge: an executive role where I can own commercial strategy, develop a great team, and grow another business.

CAREER HIGHLIGHTS

$0 to $2B+
annual revenue growth
$200M+
annual budget ownership
$750M+
lifetime deal value negotiated

WAYS WE CAN WORK TOGETHER

Open To Section
01

Full-Time Leadership

Actively seeking my next all-in role, ideally at a gaming, sports and entertainment, or direct-to-consumer brand where I can own commercial strategy and build.

02

Advisory & Consulting

Currently accepting select engagements for fractional CMO roles, go-to-market strategy, partnership development, and other project-based work.

03

Board Positions

Open to strategic oversight roles in gaming, sports and entertainment, or other relevant consumer businesses.

EXPERTISE

Expertise Section

Commercial Strategy & Growth

Experience owning full P&L and building marketing programs from scratch with budgets of $200M+, spanning performance marketing, brand, CRM, affiliates, social, SEO, and PR — scaling businesses from $0 to $2B+ in revenue.

Strategic Partnerships

Led end-to-end business development and activation of $750M+ in lifetime deal value across leagues, teams, media, influencers, and affiliates.

Leadership & People Development

Built and led 20+ person departments from scratch, with a track record of developing talent and a reputation as an exceptional people manager.

Marketing Technology & Analytics

Expert in building MarTech stacks — including attribution, affiliate, and CRM — with proprietary models for LTV, churn prediction, VIP detection, and sponsorship performance.

NOTABLE PARTNERS

Partners Grid
Sports Properties
NFLNBAMLBNHLPGA TourNASCARMLSPFLWNBALPGANew York JetsBaltimore RavensPittsburgh SteelersDetroit LionsArizona CardinalsKansas City ChiefsLas Vegas RaidersTennessee TitansCincinnati BengalsPhiladelphia EaglesWashington CommandersBoston Red SoxHouston AstrosWashington NationalsCincinnati RedsPhiladelphia 76ersNew York KnicksNew York RangersDetroit Red WingsGolden KnightsNashville PredatorsRichard Childress RacingMadison Square GardenCharlotte Motor Speedway
Media
Barstool SportsYahoo SportsThe AthleticCBS SportsNBC SportsSportsnetRotoworldThe Associated PressPro Football FocusiHeartRotoWireThe Field of 68SportsGridDAZNAlmost FridayFoul TerritoryFantasyPros
Talent
Bill BurrConnor McDavidBarry SandersAriel HelwaniMarshawn LynchMax HomaJoel DahmenPaige SpiranacTim HowardAustin DillonTyler ReddickKyle BuschRic FlairOchocincoJalen RoseJerry FerraraThe MizJohnny BananasT-PainBrian Christopher
Other
Marriott InternationalBuffalo Wild WingsGametimeSportradarOptimoveRelo MetricsBetter CollectiveCatena MediaLegend

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