A decade building consumer brands from scratch — FanDuel, BetMGM, BetHog. Now advising founders, operators, and investors on commercial strategy, partnerships, and growth.
Strategic engagements for operators, founders, and investors — commercial strategy, go-to-market, partnerships, and growth infrastructure. Available for fractional and project-based work through Kyle Wachtel LLC.
Open to select full-time leadership opportunities — ideally in gaming, sports, or consumer technology where I can own commercial strategy, build a team, and have real accountability for outcomes.
Available for board advisory and strategic oversight roles in gaming, sports, and consumer businesses — bringing operator-level perspective on commercial strategy and organizational growth.
Built marketing and partnerships programs from scratch with annual budgets of $200M+, spanning performance marketing, brand, CRM, affiliates, social, SEO, and PR — scaling businesses from $0 to $2B+ in revenue.
Led end-to-end business development and activation of $750M+ in lifetime deal value across leagues, teams, media, influencers, and affiliates — including the NFL, NBA, MLB, NHL, PGA Tour, Marriott, and more.
Built and led 20+ person departments from scratch, with a track record of developing talent and a consistent reputation as an exceptional people manager and organizational builder.
Expert in building MarTech stacks including attribution, affiliate, and CRM platforms, with proprietary models for LTV, churn prediction, VIP detection, and sponsorship performance measurement.
Strategic consulting and expert network engagements across sports betting, gaming, and media. Partnership and go-to-market advisory for early-stage gaming and sports technology companies.
Operated as GM reporting to the CEO (FanDuel's original founder) — owning marketing, trading, risk, business development, financial reporting, and BI alongside full commercial ownership. Led the business to a successful Series A.
Founding member of the marketing organization. Built the commercial partnerships function from scratch, instrumental in scaling from $0 to $2B+ in annual revenue and ~10 to 1,500 employees. Negotiated $750M+ in lifetime deal value across 50+ strategic partners.
Progressed from foundational hire to leading partnerships across fantasy sports and sportsbook. Oversaw $25M+ in aggregate spend, 250,000+ new activations, and $15M+ in media and talent negotiations.
A project bringing American Sign Language to everyday apparel and accessories. What started as a personal connection to the Deaf community became a small business built around visibility, inclusion, and authentic expression — a reminder that the best ideas come from the places that matter most to you.
Visit WearASL.com →Available for advisory engagements, consulting projects, expert network calls, and select executive leadership opportunities. Based in Hoboken, NJ — available remotely.